Internet Advantages announced at Sales Convention

New Inline Marketing Strategy Announced at Sales Convention

During the 2008 Sales Convention, Prudential Real Estate President Laurie Keenan applauded Network members for their progress during this challenging market. She outlined the new inline marketing strategy and Web alliances designed to capitalize on ever-growing consumer traffic on the Web. Among them are marketing and advertising agreements with Trulia, FrontDoor.com and OpenHouse.com.

She said, "We're launching several fantastic new opportunities to drive immense consumer traffic to prudential.com, to promote the Prudential brand as a trusted source for real estate information and to generate consumer traffic for all of the Prudential Real estate listings and affiliates."

She also announced that effective at the end of April, the Online Seller Advantage will be universally available to all Prudential Real Estate sales professionals at no subscription charge. John Van Der Wall, CEO and chairman of Prudential Real Estate and Relocation Services, also took the stage during Sales Convention where he acknowledged current challenges in the economy and the real estate market, and pointed to several factors that likely will bring stability to real estate. He cited long-term demographic trends that should drive real estate for years to come.