Friday, July 31, 2009

Realtor.com Showcase Listing Program

Hi Everyone,

As of this morning 35 our our over 100 sales associates have completed their profile on solutioncenter.realtor.com. Without completing the profile, I have no link to the agents listings on realtor.com which means I cannot put a link to the agents listings on our company web-sites. In additon, prospects searching for an agent on the realtor.com yellow pages will not find your name and picture - which means lost business for everyone.

I have asked Brian Johnson to begin contacting associates to assist them with the sign-up process.

There is a link (left) on the blog for how to fill out your profile and you also have another step by step approach with pictures at http://realsa.com/showcase.htm

Friday, July 24, 2009

Realtor Showcase Update Profiles

A small percentage of associates have completed their profiles on Realtor.com. Without completing the update, your agent profile will not be presented on the Realtor.com Yellow Pages for Realtors. When prospects are looking for agents on Realtor.com - they will not see you. In some instances, agents still have Prudential Classic shown as their broker on their yellow pages profile.

I have prepared step by step instructions to update your profile. Please go to http://realsa.com/showcase.htm for step by step instructions.

If you have listings and are not putting in 25 pictures, your clients are getting a less favorable positioning in Realtor.com. 85% of home searchers choose to sort by number of photos - meaning that the homes with 25 photos are seen first when 85% of the people search.

If you need help, please give me a call.

Bernie

Thursday, July 16, 2009

San Antonio Zip Codes

For the Realtor.com showcase they ask in your profile your zip codes, copy and paste the below for San Antonio zip codes. Please note that it is limited to 250 characters, so the below zip codes is the best match for the best neighborhoods:

78109,78148,78201,78202,78203,78204,78205,78207,78208,78209,78210,78212,78214,78215,78216,78217,78218,78219,78220,78229,78230,78231,78232,78233,78234,78238,78239,78240,78247,78248,78249,78250,78251,78253,78254,78256,78257,78258,78259,78263

Thursday, July 2, 2009

Agent Recruitment

It has come to my attention that many agents are being heavily recruited. I have received many copies of emails and the like and have looked into some of the areas of interest.

In many instances, the issues raised were inaccurate, incomplete, or outright false. For example, a misleading statement was made which suggested that a Prudential Don Johnson Agent had to absorb the deductible on an errors and omissions claim. That is not true. In another instance, claims were made about free technology items another office, but when I reviewed the claim I found that some very significant technology items referenced to were not free at all. The list goes on and on.

It is unfortunate that some find it necessary to puff, mislead, or be negative. One should always consider the source. With the brand, Online Seller Advantage, Online Buyer Advantage (The Platform), Leadscrub, Realtor.com Company Showcase, E-Cards, Prudential University Online, and the multitude of other programs, discounts, and benefits provided, You are well equiped to compete in todays market.

We are a full-service well-managed real estate company. We are proud of all of our offices and associates and our goal is to always keep your trust.

Thank you for choosing to be a part of our real estate family.

Bernie Johnson
CEO, Prudential Don Johnson

Web-Site Changes

We are in the process of changing up a number of items on our web sites and appreciate all the positive feedback. The San Antonio site has much of the new look to the menu bar on the left to incorporate references and links to all the offices and agents. Those changes will be incorporated into the other office sites next week. In addition, Canyon Lake has a thumbnail photo with link to individual pages. All of the offices will have a similar look, hopefully by the end of next week. We will also have a link to agent listings from Realtor.com on each agent web page.