As part of our affiliation with Prudential - their think tank is constantly developing new and improved ways to help our business. Prudential E-Cards are free to our agents. Imagine hundreds of cards honoring every possible event - all beautiful and professionally designed. Imagine animated cards and cards with video. Visualize cards where you can ask questions and get written or multiple choice responses - exactly the way you want them. Imagine cards that can be customized to your own personal design and creativity. Think about virtual cards that cost nothing to send - yet provide you detailed reports on how who is opening and not opening your cards - all the stats a CPA could every hope for. Wonder at the simplicity of importing your database(s) into the system and the ease in sending the cards. When you consider all these things - it makes absolutely no sense not to be using a tremendously valuable tool
I personally have sent out about 50.000 E-Cards in the last 6 months. It is powerful. Using creative approaches - I have achieved over a 30% read rate on some mass mail-outs. Can you imagine sending 8,000 marketing letters and knowing that over 2,400 are read?
The opportunities are as limitless as your imagination. Above, you will see just one great idea - sending e-cards to all your clients of the Dallas Cowboys Schedule. Is that a good idea?
As you develop a database of prospects and former clients - you can easily and cheaply (free) keep them informed about all that is going on in your real estate life. You can share information about property values, tax valuations, real estate trends, interest rates, investment opportunities, parties and other events.
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