Wednesday, January 20, 2010

PREA Info on AHR Opportunity - Related to Previous Post

One of our newest preferred suppliers, America’s Home Rescue (AHR), will be featured on a Lifetime Television Network program, “The Balancing Act,” on Wednesday morning Jan. 20, during an eight-minute segment on short sale and foreclosure avoidance assistance. More importantly, the show may have the potential to result in business referrals for affiliate companies registered with Special Asset Management (SAM).
During the Balancing Act segment -- “Solutions for Homeowners Facing Foreclosure,” 7:30 a.m. EST, 6:30 a.m. CST, 5:30 a.m. MST and 7:30 a.m. PST
-- viewers will be directed to America’s Home Rescue Web address:
www.americashomerescue.com where they will also find an 800 number for more information. AHR has contracted with SAM to provide call center support for the show to service inquiries from viewers interested in exploring a short sale solution. SAM will use its technology, on which many of you are trained, to support referrals and transactions that may result from the AHR feature on The Balancing Act.


Referrals will be sent to PRERS’ Broker Alliance Management team, which will distribute the referrals to participating SAM-registered companies via the SAM Asset Management System (AMS).


This AHR program is new and should not be confused with the SAM program previously communicated. AHR opportunities will be at a full brokerage commission of 6% with a 25% referral fee due PRERS at time of closing.


These opportunities are to be assigned by the REO director to sales professionals who are experienced in short sales and registered in the SAM AMS system, in the following order:


1. AHR Certified Default Resolution Specialists (CDRS)
2. Other industry recognized short sale designation such as the NAR
designation or similar
3. Sales professionals who do not carry a short sale designation but
have been trained by your company and meet your minimum expectations for servicing short sale sellers/properties

Note: For a limited time, AHR is offering the Certified Default Resolution Specialist (CDRS) Designation Course for $149 by using the SAM149 code when registering for the course at americashomerescue.com.

Opportunities from the AHR lead channel will be more of a “traditional” or “seller” initiated short sale to their lender. The sales professional will be expected to coordinate/deliver all required short sale documents between the borrower(s) and their lender(s) while simultaneously uploading all documents to the SAM AMS site and utilizing the SAM marketing system. SAM in turn will use its expertise and contacts with the lender(s) involved to further coordinate a successful close.

Although we do not know what the response level will be to this AHR/Lifetime offering, we do want to ready our Network to receive referrals. Thank you to those who have continued to support PRERS and SAM by returning your signed SAM Master Listing Broker Services Agreement and having your sales professionals sign up and complete the SAM training via PREA Center. If you have not signed up and would now like to participate, please contact Robert L. Colvin at 480-778-7802 or Robert.colvin@prudential.com to find out how to quickly become involved and have your sales professionals register and train.

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